Very interesting play here. Microsoft is going to invest $300 million in Barnes and Noble’s Nook. Microsoft has a history of running other company’s products into the ground, so I wonder if this will be any different. If successful, however, this could change the landscape of ereaders a bit. Here’s the article:
Archive for April, 2012
Tags: Amazon, Apple, ereader, Kindle, marketing, Nook, publishing, Writing
Tags: marketing, pricing, publishing, Writing
I found this interesting because the video game industry is undergoing some of the same pricing issues that we are seeing in the book industry. Namely, the introduction of quality, inexpensive products is pressuring the traditional, higher priced products. Sound familiar?
Another very interesting article on the impact of Amazon on the publishing industry. “Daring to Cut Off Amazon,” by David Streitfeld of The New York Times.
Publishers of all sizes are struggling to survive in the face of the online giant. Where do you think the industry is headed?
With all the marketing and promotion that can go into our books, sure seems like it’s easy to forget about our craft. With that in mind, it makes sense to post a great video and article about a presentation that Ray Bradbury gave, in which he discusses the keys to being an excellent author. I guess if you’re going to listen to someone, Bradbury isn’t the worst example you could have, huh?🙂