Going Free as a Group–Does it Still Work?

Posted: June 4, 2012 in Writing
Tags: , , , , ,

You know what I love about being indie?  My world isn’t a cloistered cave of writing and talking to just my editor and/or agent.  My world is literally full of thousands of other indie authors that brighten up everyday for me with their generosity.

GROUP FRIGGIN’ HUG

Okay, that bit of sentimentality aside, I’ve actually got a point here.  Let’s start with Kindle Direct Publishing Select.  When it started out, you could go free on your own and get thousands of downloads.  But, like anything else in this (insert expletive) world, there’s no free pass to success.  Honestly, some days I wish I would wake up with two things: (1) perfect vision, dammit, and (2) about 50 million dollars.  I digress.  So, no free pass to success.  What does that mean several months after KDPS started?  Going free and doing it solo–not so successful anymore.  And you’ve heard it from a whole bunch of people who continue to do the same thing and expect the same results.  Bottom line, those results ain’t there, so we’ve got to adapt.

What’s a way to deal with this?  Think like an indie my friend.  Going “solo free” (I’ll coin that term right here) is so freaking traditional author.  Going free with a group of great indie authors?  Now you’re thinking.

Let’s get one thing straight.  Going free as a group is nothing novel.  There are other groups that do free events.  However, there’s no way any one organization can provide all of your promo needs.  For one, it makes sense to diversify your advertising dollars.  For two (can you say “for two”?), if you have multiple books, then a single organization may not have enough free events for you.  That’s kinda where I was, which is why I did the following.

Through my publishing arm (haha, always wanted to say that.  My publishing arm are these two hands, and when I can get his lazy ass going, one of my dogs), I have organized eight of the most excellent indie authors I know to go free as a group.  Of course, I know more than eight excellent indie authors, but there will be more events.  The point?  We have worked our tails off to put this event together (another reason to pay the IBC their entry fee and sit back while their staff run the promo for you!)  We have canvassed the entire world of indie publishing and advertising, or so it seems.  The bigger point.  THERE’S NO WAY YOU COULD DO THIS AS A SOLO FREE.

This world of publishing changes so damn quickly, so who knows how long going free as a group will be successful.  However, we indie authors are the small tribe that can adapt to change on a dime.  Let the bureaucracy of the traditional publishing world die.  In the meantime, we’ll evolve, come together, and take advantage of whatever we can to sell more books.

With that being said, here are the awesome authors involved in the group event, appropriately titled #Reads4Free.  You, my dear indie authors, owe it to them to go download their free books.  Just as we will owe it to you when you go free.

FREE ON JUNE 4TH AND 5TH  ONLY

.

.

.

.

.

.

.

.

.

Oh GOODNASS, don’t those books look sexy?  Check them out on the webpage we built.  Seriously, they look dead sexy there, and you can find out more info about what you’re downloading.  Click on any cover to be transported (the click comes with a drop of acid).  Or, just click on this hyperlink: http://www.rogue-books.com/#!Reads4Free/cj6w

Over and out my friends.  If you’re interested in being part of an Indie Book Collective event, or another of my #Reads4Free events through Rogue Books, then just send me an email at enemyinblue@gmail.com.

Comments
  1. Reads4Free is a classic example of a win-win situation. The authors get free publicity for their books and the readers get eight books by top authors for free! Great way to load your Kindle for summer reading!

  2. Meeting other indie writers and connecting with readers is what this is all about! Looking forward to it.

  3. Working together has wonderful benefits beyond the sales advantage, that’s for sure!

  4. I agree with both Robert and Doug. It’s a win-win: camaraderie, multiple ideas, different perspectives, exponential marketing power. Wait, that’s more like a win-win-win-win. ツ

  5. Onisha says:

    Just have to ask this question- if a book is free but it is a genre you know you won’t read, do you download it anyway? Truly would like your thoughts.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s